Worlds Rider SPotlight @thewwa
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2018
Objective: Encourage riders from over 30 countries to register for the 2018 Nautique WWA Wakeboard World Championships. Result: 17 Instagram posts were created leading up to the event featuring riders who registered to compete, generating 180,000 impressions with a 2% engagement rate. These posts generated event hype and national pride, and showcased the international union that the World Wake Association represents. |
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